Cider Expands Retail Footprint With Second Permanent Store Opening at Westfield Valley Fair in San Jose
Located in the heart of Silicon Valley, the Valley Fair location reflects Cider’s belief that fashion is a form of self-expression rather than a single aesthetic. The 11,269-square-foot space invites customers to explore a series of distinct “style worlds,” including Cute and Cosmo, Minimal, and Elegant, each featuring unique color palettes, materials, and atmospheres designed to inspire discovery and personal styling.
The store blends Cider’s digital-first DNA with an immersive in-person experience, incorporating large-format digital displays showcasing campaign imagery, seasonal storytelling, and styling inspiration. The location will also introduce innovative retail features including digital fitting room check-in, smart checkout technology, interactive content moments, and shareable architectural details designed to encourage customers to engage with the brand both online and offline.
“We’re incredibly excited to open CIDER’s second U.S. location at Valley Fair. This market felt like the right next step for us because it brings together fashion, culture, technology, and a large Gen Z and young millennial population who are already highly engaged with the way CIDER shows up online,” said Fenco Lin, Co-Founder of Cider. “With this opening, we wanted to create more than a store. We wanted to build a space where customers can discover new styles, create content, connect with one another, and experience the Cider community in real life. As we continue expanding, each location will reflect its local community while maintaining the global energy that defines Cider.”
To celebrate the opening, Cider will debut a lineup of interactive in-store experiences designed to bring the #cidergang together IRL. Opening weekend programming will include live fashion shoots and TikTok content moments, creator styling sessions, live fit checks, and exclusive launch-weekend gifts, including a limited-edition Bay Area CIDER tote and oversized tote available with qualifying purchases, while supplies last.
The Valley Fair opening will coincide with the debut of CIDER Girl, Cider’s new community discovery platform spotlighting emerging style personalities who represent the creativity, confidence, and individuality of the Cider community. Rather than a traditional ambassador program, CIDER Girl will serve as an ongoing platform for storytelling, content creation, retail experiences, and future campaigns. The initiative reflects CIDER's vision of creating opportunities with their community to express their personalities, create content, and become part of the brand's evolving community both online and in person.
Following the brand’s Bay Area debut, Cider plans to expand with a third retail location at Los Cerritos Mall in November 2026.
The store officially opened August 29th, 2026, with their grand opening event on September 4th, 2026, and is located at 2855 Stevens Creek Blvd, Space #2411. The store will be open 10 A.M. to 9 P.M. PST daily. For updates, visit shopcider.com or follow @shopcider on Instagram. Store imagery can be found HERE.
About Cider:
Founded in 2020, Cider is a trend-driven fashion brand reimagining online shopping by democratizing access to quality, affordable style. Born from schoolmates who connected over Zoom with a vision for a new era of fashion, the brand is known for translating viral social moments into everyday statement pieces. The brand has cultivated an engaged #cidergang community and has been worn by Sabrina Carpenter, Jennie and Jisoo of BLACKPINK, and Yoonchae of KATSEYE.
ABOUT WESTFIELD VALLEY FAIR:
Located in the heart of Silicon Valley, Westfield Valley Fair is one of the most productive shopping centers in the United States, showcasing a lineup of international luxury boutiques and global brands. The property is home to major retailers Nordstrom, Bloomingdale’s, Celine, Christian Dior, Gucci, BVLGARI, and Saint Laurent. Valley Fair’s $1.1 billion evolution has welcomed a three-level flagship Bloomingdale’s; sleek new Restaurant Collection home to destinations, and much more. For more information, please visit https://www.westfield.com/united-states/valleyfair.
Alexandra Cheatham
Pull Public Relations
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